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http://www.rev2.org/2006/11/01/cond-nast-buys-reddit/

Started by Sid Yadav · 10 months ago

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2 comments

  • I was waiting for the magazine publishers to get really interested in interactive properties. They have the most similarities with web 2.0 sites of any "old media" in having loyal audiences who have similar customer evangelism tendencies. Good move by Conde Nast me thinks.
  • Anthony, excellent point. If anyone, I really think it's these large media companies that should be chiming into Web 2.0. It's all about user-generated content and as you say, having loyal audiences who have similar customer evangelism tendencies. Unless they want to get left behind in this shift, the time to move would be now.

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